Every Tuesday, here at the CV Escrow website will be posting Technology Tips designed to help you, the Realtor, grow your business, keep up to date on the latest technologies, and move you forward into the new era of Real Estate.
Are you looking for an international buyer for your listing which would make a fabulous second home? Interested in getting your listings exposed to those potential foreign buyers? Although sites like Realtor.com do a great job of reaching a national audience, wouldn’t it be better if your listing was appearing in the currency of the country that it is appearing in? How about having your listing translated into the language of the country you are targeting? Or maybe you just want to make sure your listings are appearing on sites that rank well with Google in foreign countries. Although still fairly new and evolving, a growing area of online real estate marketing is in international listing websites and portals. Some are specific to a country, while others are trying to develop a global listing database. It is still too early to determine who the winner of this latest phase of real estate website positioning is going to be, but here are a few sites to watch, and check out for your current and future listings:
Billing themselves as “The Business Portal for Overseas Properties” this site is based in the UK is “an award-winning trade portal designed to help real estate agents and property developers do business overseas”. In order to participate on this site, you need to create an account. They have several pricing models which range from free to £250/month. For £15/month you can showcase 3 of your best listings. In addition, this site has a property portal section which is an “independent analysis of the best overseas property portals” presented by region and by country. This is an excellent resource if you are trying to target a specific country for your listing.
With the tagline “Every Property, Everywhere”, this site aims to be an international listing portal and translates your listing into approximately 30 languages for a moderate monthly fee. Realtors can list their properties on the website, provided they have a website of their own. Specific details and pricing information is available by filling out their interest/inquiry form here.
Based in Spain and a respected site amongst the European investor community, this site allows agents to post unlimited listings for 75 EURO/month with a 3 month minimum sign up period. Their site describes itself as:
Winner of CNBC Best Portal, frequently mentioned in the worlds press such as The Telegraph, The Wall Street Journal, and The South China Morning Post. As a result we appear at the top of Google, Yahoo and the other major search engines providing extensive background information, up to date news and services for both the public and industry alike.
A listings syndication service based in Canada, Point2Homes has a free 3 month trial membership where you can upload your listings and choose where they are distributed. After 3 months, the price is $9.95/month. Point2Homes is a great way to exposure your listings to many sources at once, including leading national, and international websites. The process is manual and requires you to create an account and upload your listing data.
As of the time of this post, the ability to upload listings in the United States is not possible, but the team behind this site (the REA Group) has a lot of visibility and credibility, so it is one to watch. Currently they feature listings in Australia, Belgium, Dubai, France, Germany, Hong Kong, Italy, Luxembourg, New Zealand, and the UK. The site offers consumers advice on buying properties oversees and until they offer US listings, might be a good place for buyers agents to consider advertising their US Services to international buyers (via banner ads, for example).
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