A decade ago, there wasn’t much talk about online marketing strategies. Real estate professionals were primarily focused on print marketing, farming strategies and referral business. Today, we know the landscape looks quite different and that the web has literally changed everything.
Having an online presence is now a pivotal part of a real estate agent’s overall marketing strategy, and there is quite a bit of data that strongly supports this premise. Consumers today are used to getting information quickly and in an efficient manner. Within the National Association of Realtor’s 2009 Homebuyers and Sellers Study, the following statistics were discovered:
- 90% of homebuyers utilized the Internet as a source for information when thinking about buying or selling a home
- 77% of Internet buyers took the action to drive by or view a home after they initially saw it online
- 36% of homebuyers found the home they ultimately purchased on the Internet
These statistics only reiterate how important an online presence is in today’s world, but the challenge can reside in figuring HOW to develop a strategy. To assist you, we’ve assembled a list of resources that may assist you as you look to create your online marketing strategy.
Tips and Advice on Blogging:
General Online Marketing Advice:
Articles on Marketing Your Website: