Facebook acquired Instagram earlier this year, and the cutting-edge photo-sharing service has continued to soar in popularity. For real estate agents, the merger offers a new growth opportunity in marketing. With Facebook’s backing, Instagram will only get bigger.
And they already are. They recently launched an Android app, which means that nearly half of all smartphone owners now have access to the service. Instagram allows users to take a photo, apply a digital filter to it ,and then share it on a variety of social networking services, including Facebook. Real estate agents can use the app to easily snap photos of their available properties, and quickly push them to social channels where prospective buyers might see them. Mark Zuckerberg, Facebook’s CEO, said that they will “try to help Instagram continue to grow by using Facebook’s strong engineering team and infrastructure.” Whereas Instagram was once a tiny company, they now have the backing of one of the world’s biggest companies backing them, including talented designers and an impressive amount of cash.
For marketers, the opportunity exists to reach an even bigger client base. Agents will be poised to take advantage of massive exposure for their properties. The powerful software gives agents a handheld marketing advantage where they can easily snap a photo and disseminate it with the touch of a few buttons.
Visual media will continue to punctuate the marketing landscape, and with the number of mobile users continuing to rise, Instagram and Facebook are a marriage made in heaven for those using a mobile device as part of their home buying search. According to a study, 68% of those surveyed said they contacted a real estate professional to view a home based on their mobile search. The study also found that 78% of respondents used their mobile device to view photos and videos of homes.