It’s an inevitable scenario encountered by real estate professionals all the time. You’re running from appointment to appointment when a contract needs to be amended, or a client wants a closer look at the specs of a home, or the photos on a particular listing just aren’t sufficient. Thanks to the never-ending innovations of technology, […]

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In the search for a new place to call home, many home buyers run across the same old adage: location, location, location! Recently, those at the forefront of reporting technology have begun to a push to expose the in’s and out’s of neighborhoods through various applications. Sites like NeighborhoodScout, Google Maps Gallery and RealtyTrac have […]

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Social media networks are one of the best tools that real estate agents can use to their advantage, as long as they know how to use them correctly. Free social platforms like Twitter and Facebook are just waiting to be used as a community engagement tool for REALTORS® who want to build their online reputation […]

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The photos that you take and use for your real estate collateral, including both print and online, can say a lot about your branding. Armed with a camera phone, real estate agents are taking more photos than ever of their properties, but that’s not to say that they’re always the best quality. You don’t need […]

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According to a joint study from the National Association of Realtors (NAR) and Google, real estate-related searches on Google.com have grown 253% over the past four years. Google Head of Real Estate Patrick Grandinetti said, “Increasingly, online technologies are driving offline behaviors, and home buying is no exception. With 90% of home buyers searching online […]

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From Facebook and Instagram to the bevy of other photo-capturing apps on your smartphone, it’s amazing to think of just how much technology has advanced. Now, most smartphones offer video capability too. While taking a video with your smartphone isn’t as easy as using the point-and-shoot functionality of the camera, you can master the art […]

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It wasn’t until recently that Zillow made information available to home buyers about pre-foreclosure and foreclosure properties. But according to the online real estate site, 55% of home buyers have expressed an interest in purchasing a foreclosure property, and now 1.2 million pre-foreclosure and foreclosed properties are available at no cost. These properties include homes […]

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Mobile devices such as Android, iPhone and iPad have changed the lives of Realtors, brokers and sales agents alike. They can take their office on the road, and now for the first time, their MLS too. With MLS Touch, real estate professionals have access to everything they need to stay on top of the local […]

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Facebook acquired Instagram earlier this year, and the cutting-edge photo-sharing service has continued to soar in popularity. For real estate agents, the merger offers a new growth opportunity in marketing. With Facebook’s backing, Instagram will only get bigger. And they already are. They recently launched an Android app, which means that nearly half of all […]

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For many potential homebuyers, the real fun comes in narrowing down the exciting yet endless possibilities for decorating their new living space. Long before they sign the escrow papers, they’re dreaming of shiny new wood floors for the bedroom, a dramatic chandelier above the dining table and a full-blown entertaining deck out back. No wonder […]

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